5 Simple Rituals to Build Team Innovation

Building team innovation doesn’t happen by luck.
Every leader we speak to wants their teams to innovate.
But telling a team to innovate is like asking someone to bake a cake without giving them any ingredients or a recipe. You might get a beautiful black forest gateau (yum) or a tuna patty cake (definitely not a cake).

For innovation to stick, leaders need to model clear systems, habits, and small, consistent actions, and teams need to buy into them.

Here are six simple rituals you can start next week to help your team collaborate better, think more creatively, and learn faster.

1. Run a “What Did We Learn?” Session

  • Time: 15 minutes every Monday

  • How it works: Each person shares one learning from the previous week.

  • Ground rule: No judgement, only curiosity.

Starting the week with reflection helps teams connect insights, spot patterns, and celebrate learning. It builds a habit of curiosity and reflective practice, the foundation of team innovation.

2. Create “Test & Learn” Time Blocks

  • Time: Two hours a week

  • Purpose: Dedicated space for trying new ideas or approaches

  • Rule: No regular meetings allowed

    Protected time shows that experimentation is part of the job, not an afterthought. Even a small window each week helps team innovation grow steadily.

3. Hold Monthly “Experiment Reviews”

  • Focus: Share results — good, bad, and surprising

  • Discussion points: What worked? What didn’t? What’s next?

Reviewing experiments together helps teams learn collectively instead of in silos. These sessions also make innovation visible, not accidental.

4. Use “Learning Cards”

  • After each experiment: Write a short note on what worked and what didn’t

  • Visibility: Keep them open for everyone to read

Learning cards create a record of insights and failures. They help teams see progress over time and make learning part of everyday work.

5. Do Weekly “Assumption Checks”

  • Time: 30 minutes a week

  • How it works: Choose one assumption and test it

Assumption checks keep thinking sharp. They stop teams from falling back on “how we’ve always done it” and invite new perspectives — key to ongoing team innovation.

Bonus: Celebrate Failure

  • When: Once a quarter

  • What: Recognise the boldest or most insightful experiment

  • Why: To reward learning, not just success

    Celebrating thoughtful risk-taking builds psychological safety. It reminds people that innovation depends on learning, not perfection.

The Key to Team Innovation

Teams that practise these rituals consistently become more creative and adaptable.

The goal isn’t to do everything at once. Instead, it’s to start small and stay consistent.

Pick one ritual.
Make it stick.
Then test, learn, repeat.

Want to Build Team Innovation in Your Organisation?

At The Brick Coach, we help organisations get change-ready.

If you’re ready to boost your team’s collaboration and innovation, get in touch.


Get In Touch


Amale Ghalbouni

Amale is a strategist, coach and facilitator. She has spent the last 15 years helping clients big and small navigate, and enjoy, change. She’s the founder of The Brick Coach where she helps creative founders, leaders and their teams build the next chapter of their growth.

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